Project Description
Mortgage Rate Cover was launched as a product to facilitate a rise in mortgage payments for a select market who may not be able to re-mortgage or for those wishing to retain their existing mortgage and be covered in such an eventuality.
The brand had to be professional yet approachable whilst emulating a protective element.
After presenting three strong concepts for the logo, the client chose the shield option which easily reflect the ‘cover’ element of the business offering (and also works fantastically as a stand alone icon!).
Bespoke website and full back-end automated document system allowed the product to be launched fully active and ready for use online.
Various Emails and adverts were produced with an array of creative concepts focusing in with an insurance type approach.
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